Based in the Cafe Court at Emporium, it competes against many other offerings but I can imagine a good burger winning over the other options.
It's an eye catching concession and well located too so for those wandering around hoping for something to jump out and shout "eat me" it certainly does that. Queuing for the order is a little tight and if I recall correctly, there is only one cashier and till so I can imagine during busy times that might be a bit chaotic.
The texture of the beef patty is good - not too dense and it holds together without crumbling. The bun looks golden flecked with sesame seeds; mine isn't as soft as I'd like is a little dry but the aioli and juiciness of the filling overcomes that.
Fries are golden and crispy and irresistable as are the onion rings. Charlie and his gang definitely deserve a visit if you're in the area.